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Visual identity
RITO Coffee
about.
Rito visual identity project is a visual identity design for a Latin American café that blends cultural richness with contemporary aesthetics. The brand concept celebrates everyday rituals around coffee, highlighting warmth, authenticity, and connection through carefully crafted visuals.This presentation showcases selected elements from the branding system that reflect the café’s spirit and story. While not a full brand manual, these pieces demonstrate the core visual direction developed for Rito, offering a bold, memorable identity that connects tradition with modern appeal.
The RITO logotype is a solid and geometric typographic composition that conveys strength, stability, and modernity. Its straight-edged shapes and balanced proportions evoke precision and confidence, while the use of solid black adds sobriety and elegance.
The minimalist design enhances its legibility and memorability, adapting with versatility to multiple applications, from coffee packaging to signage in the café. Its robust structure reflects the ritual essence of coffee: a paused, careful, and meaningful moment.
LOGOTYPE
Visual identity
RITO Coffee
about.
Rito visual identity project is a visual identity design for a Latin American café that blends cultural richness with contemporary aesthetics. The brand concept celebrates everyday rituals around coffee, highlighting warmth, authenticity, and connection through carefully crafted visuals.This presentation showcases selected elements from the branding system that reflect the café’s spirit and story. While not a full brand manual, these pieces demonstrate the core visual direction developed for Rito, offering a bold, memorable identity that connects tradition with modern appeal.
CLEAR SPACE & MINIMUM SIZE
To maintain the integrity and clarity of the brand identity, proper spacing around the logo is essential. It is important to highlight that the clear space around the logo always corresponds to the square inside the letter R, thus ensuring the proper visibility and presence of the brand in any context.
The version is optimized for sizes that are not excessively small. It mandates a minimum height of .72" for print applications and a minimum of 50px for digital applications, ensuring legibility and clarity even at larger dimensions.
The primary colors of Rito Coffee are black and white. Orange is reserved for accent purposes or special applications, such as on the website, where the logo is displayed in black against an orange background.
COLOR PALETTE & COMBINATIONS
The primary colors of Rito Coffee are black and white. Orange is reserved for accent purposes or special applications, such as on the website, where the logo is displayed in black against an orange background.
TYPEFACE
WEIGHTS
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