Desmadre

about.

Desmadre – Chipa Day is a graphic design project created for one of Montevideo’s most influential coffee shops, known for its fresh aesthetic and creative approach to coffee culture. The core piece of the project is an illustrated A2 poster specially designed to celebrate Chipa Day, combining isometric composition, clean linework, and halftone textures to convey the warm, artisanal spirit of summer coffee.

The project also includes a set of animated Instagram stories featuring subtle micro-interactions and dynamic visual rhythm to enhance engagement on social media. Each animation was crafted to highlight the poster, reinforce Desmadre’s visual identity, and support the digital campaign in a cohesive, vibrant, and memorable way. This project positions the brand with a solid, contemporary aesthetic that adapts seamlessly to seasonal content.

Layout in progress